Influencer Marketing Report 2024. We surveyed over 2,000 consumers and 300 influencers to get their take on what makes influencer marketing successful, and predict how the landscape will evolve in the future. Our latest benchmark report, the state of influencer marketing 2024, compiles aspire’s internal data and survey results to give you an inside look into what the world’s top brands and creators are planning for the new year.

The 2024 influencer marketing benchmarks report the insights in this report will empower you to measure your campaigns against other industry players, set meaningful roi expectations and craft influencer content audiences want. As popularity, demand, and marketing spending increase for influencer marketing, it’s important to pay attention to these influencer marketing trends for 2024 so you’re focusing attention and ad dollars on the right things.